As your collection grows, compare themes and customer groups instead of inspecting every question in isolation. Consistent topics and tags help reveal where your brand is found and where competitors perform differently.
Manage prompts in bulk
Narrow the list with search or topic filters before selecting rows. This makes bulk actions easier to check.
- Select individual prompts with their row checkboxes.
- Use the header checkbox to select the displayed prompts together.
- Check the selected count, then use the action bar to assign tags or topics or archive prompts.
Choose actions for the current state
| Goal | Action | Result |
|---|---|---|
| Add a shared label | Assign tags | Find questions through the same comparison dimension |
| Align the main theme | Assign a topic | Group selected questions under one theme |
| Pause tracking | Archive | Stop new measurement and retain previous answers |
| Resume tracking | Activate | Return to Active after checking the allowance |
You can organize archived prompts with tags and topics too. Review what a question tracked before reactivating it.
Archiving and deleting are different. In Orchestor, deleted prompts are recoverable within the 30-day retention period, then permanently removed with their answer history. Archive when you only want to pause tracking.
| Category | Number per prompt | Purpose | Examples |
|---|---|---|---|
| Topic | One primary home | Group related questions by subject | Customer management, email delivery, project coordination |
| Tags | Several or none | Compare attributes across subjects | Enterprise, evaluation, campaign, remote |
A question in “Customer management” can have both “Enterprise” and “Evaluation” tags. Those labels let you find enterprise evaluation questions across other topics too.
Create topics
Select Add topic on the left of the prompt list and use a clear name. Group by customer problems or comparison categories instead of creating several versions of the same product name.
Select a topic to narrow the prompt list. Questions without a topic appear in the unassigned group. You can also select several rows and assign their topic together.
The Topics screen shows AI answer counts, owned-brand mention state, mention counts, and citation counts by theme. Move between organizing prompts and reviewing topic-level results to identify gaps in coverage.
Choose an existing tag or create one from a prompt's tag cell. To tag several prompts, select their rows and use Tags in the action bar.
Name tags after conditions you want to compare later. Avoid mixing synonyms such as “Small business” and “SMB.” Consistent names and colors make labels easier to distinguish.
Use tags as well as topics to narrow the list. Currently, selecting several tags includes questions carrying any of those tags.
Review branding and consideration stage
Prompts have Branding and Consideration stage classifications in addition to your custom tags. Each has one value and can be changed from its table cell. You can also select multiple rows and change values through the bulk editing menu.
Branding
Here, branding means whether the question names a brand. It does not describe brand-building activity or how the answer evaluates the brand.
| Classification | Meaning | Example |
|---|---|---|
| Branded | Explicitly names your brand or a competitor | “What can I learn with Orchestor?” |
| Non-branded | Does not explicitly name a brand | “Which tools help measure visibility in AI search?” |
Branded questions relate to people who already know a brand. Non-branded questions help you assess discovery through a category or problem.
At creation, the prompt text is matched against registered workspace brand and competitor names, aliases, and domains. Brand mentions in answers do not affect this classification. Unregistered names may need manual correction from the table cell. Explicit classifications take precedence and measurements do not overwrite manual changes.
Consideration stage
This classifies where a question falls on the path to purchase or sign-up—the marketing funnel. It describes the question, not an observed customer journey.
| Classification | Stage | Example |
|---|---|---|
| Information gathering | Understand a concept or method | “What is AI search optimization?” |
| Research & comparison | Explore and compare options | “Compare analytics tools for a small team” |
| Purchase & sign-up | Check pricing, buy, or sign up | “What does this tool cost and how can I subscribe?” |
These classifications are not custom tags to rename. If a value does not fit the question, change the question's assigned classification.
Customize the table
Open Configure columns to choose the metrics you want to see. Move important columns forward and hide those you do not need. Choose Reset to default to restore the original view.
Alongside visibility, SOV, position, and sentiment, you can inspect mentions, branding, consideration stage, tags, location, and web search.
Next steps
- Set up prompts: add questions for missing intents and contexts
- Add competitor brands: align the comparison set
- Understand performance: interpret the results of your organized questions