Compare brand attributes
Brand perception compares attributes observed in AI answers across brands. Use the attribute table, radar chart, and related sources to examine the differences.
Read the score
Scores represent relative attribute mention counts. The highest attribute-and-brand count in the displayed data is normalized to 100. Scores do not measure sentiment, product quality, or recommendation probability. Changing the dataset can change a score even when its raw count stays the same.
Missing observations are not evidence of a negative assessment.
Manage custom attributes
You can add up to 10 custom attributes per brand, rename them, and delete them. Creating an attribute does not create a score. Scores reflect observations in subsequent answers.
Examine sources
Related URLs were observed in the same AI answers as the attribute. This association does not prove that a page caused the assessment. Read the AI answers and citation definitions for context.