Web quickstart
Register your brand in the browser and review AI answers, competitors, and citations. Reach your first measurement results without installing an app.
If you are new to Orchestor, create an account, verify your email, and enter the beta invitation code provided by your contact.
Use the web app at orchestor.io. Register your brand's website to generate a profile and suggested questions. Review the setup, start measurement, and explore the results on screen.
The web app works well for:
- Registering your first brand with a guided setup
- Reading AI answers and comparing your brand with competitors
- Exploring cited URLs and domains
To work with data through commands or scripts, see the CLI quickstart.
How the first measurement works
- Review the brand profile generated from your website.
- Review topics and prompts, then confirm what to measure.
- Review competitors, citations, and AI answers as results become available.
Topics group related questions. Prompts are the specific questions sent to AI systems. The current welcome flow lets you review both on the same screen.
Compare Web and CLI
| Web | CLI | |
|---|---|---|
| Where you work | Browser | Terminal or a connected agent |
| Installation | None | Orchestor CLI (Node.js 24 or later for npm/pnpm installation) |
| Initial setup | Follow the welcome flow | Configure and retrieve data with commands |
| Review results | Read answers, competitors, and citations on screen | Retrieve JSON and other output for processing |
You can use the same workspace from Web and CLI. See Where to use Orchestor for an overview of each interface.
Sign in and register your brand
- Sign in to Orchestor
Open the login page. On your first visit, choose your organization type in the welcome flow. If you are an agency, register the agency's own website first.
- Add the brand website
Enter the website URL for the brand you want to investigate in this workspace. Agencies should enter the managed brand's URL at this step.
- Review the brand profile
Review the generated brand information and measurement market. Edit anything that does not match the business, then continue.
Start measurement
On the measurement review screen, check the generated topics and prompts. Add any missing items, then confirm the setup to continue.
Choose questions that reflect your target market and customer context. Including the customer's industry or the problem they want to solve makes the comparison more specific than asking only for recommended services.
Results appear as they become available. Seeing some results does not mean every measurement has finished.
Review the results
- Open the first measurement results
Switch between competitors, URLs, domains, and AI answer results to review brand visibility, cited sources, and the answers themselves.
- Compare answers and sources
Read whether your brand appears and how competitors are described. When an answer includes citations, check which part of the answer each source supports.
- Review a plan for continued use
After reviewing the first results, follow the on-screen instructions to review a plan. See Subscription plans for the offering, and check the terms and price shown at checkout.
Troubleshoot setup
The brand profile cannot be generated
Check the website URL and whether you can open it in your browser. If the screen offers a retry, check the site and your connection before trying again.
Saved setup cannot be loaded
Check your connection and select the on-screen retry action. A message that saved setup could not be loaded does not by itself mean you need to register again.
The first results are incomplete
If results are still being prepared, review the ones already available. Follow any error instructions shown on screen. Record the workspace, message, and approximate time so you can explain the issue when requesting help.
Next steps
- Understand performance: compare your brand and competitors over the same period and conditions
- Review AI answers: read how AI systems describe your brand
- Understand sources and citations: investigate cited pages and domains
- Connect an agent: investigate further with your existing agent