Add competitor brands
Competitors provide context that your own numbers cannot give alone. Compare the same questions, periods, locations, and AI models to see where competitors are mentioned and which sources are cited.
Why compare competitors?
Suppose your visibility is 15% and a competitor's is 45% for the same questions. This illustrative example gives you a reason to investigate where the gap occurs. A competitor's result does not guarantee that your brand can achieve the same number.
Competitor comparisons help you:
- Establish a benchmark: understand how other brands appear in the same market and conditions.
- Set specific goals: decide which themes to catch up on and where to differentiate.
- Find opportunities: identify questions where competitors repeatedly appear and your brand does not.
- Follow market changes: notice new competitors and changes in established brands' visibility.
Choose brands involved in the same customer problems and decisions, not just familiar names. Keep the question set and filters consistent when comparing results.
Register competitors
Open Management → Brands in the target workspace. You can accept brands found in answers or enter them yourself.
Add a suggested brand
Brand suggestions shows brands discovered in AI answers and their mention counts. Check the displayed domain as well as the name.
- Accept a relevant suggestion to add it as a tracked brand.
- Reject unrelated brands or those outside your comparison scope.
- Use Refresh suggestions to check the latest candidates.
Add a brand manually
Select Add brand, enter the information, and select Create.
- Enter a display name
Use a readable label for lists and charts. The display name is not used to match mentions in answers.
- Set the tracked name
Enter a short, unique brand name likely to appear in AI answers.
- Add domains
Enter the main website domain and any alternative domains the brand uses.
- Review aliases and appearance
Add relevant abbreviations and spelling variations, then choose a recognizable chart color. Check whether this is your own brand before saving.
Refine registered brands
Open a brand name or an editable cell in the brand list to change its settings. Review your own brand with the same approach as competitors.
| Setting | Purpose | Guidance |
|---|---|---|
| Display name | Label in lists and charts | Make the brand easy for readers to identify |
| Tracked name | Main name matched in answers | Prefer the short, distinctive name people use over the full legal name |
| Aliases | Treat abbreviations and variants as the same brand | Add forms actually found in AI answers |
| Domains | Identify websites belonging to the brand | Check primary and alternative domains |
| Color | Distinguish brands visually | Make your brand and key competitors easy to tell apart |
Domains also help identify whether cited sources belong to you or a competitor. A brand mention and a website citation are different observations, so check both.
Control what counts as a mention
Use a short, unique tracked name
Use the name people say in conversation rather than a long legal name. For example, “Slack” is a more natural brand reference than “Slack Technologies.”
Ordinary name matching is case-insensitive. However, dictionary words and very short strings can also appear with unrelated meanings.
Changing the display name alone does not change matching. To refine tracking, review the tracked name and aliases, and confirm that the domains belong to the correct brand.
Add aliases from real answers
Read recent AI answers for abbreviations, English and Japanese spellings, and product names. Only add forms that clearly refer to the brand.
For example, if you registered only a Japanese spelling but answers use the English name, add that name as an alias. Broad industry terms and ambiguous abbreviations can cause false matches.
Next steps
- Review AI answers: inspect the context of actual brand mentions
- Understand performance: compare your brand and competitors under the same conditions
- Understand sources and citations: investigate citations of competitor and third-party pages