---
title: Brand profile
description: Refine your business, market, and audience context before
  generating measurement candidates.
canonical_url: https://orchestor.io/docs/en/project/brand-profile
markdown_url: https://orchestor.io/docs/en/project/brand-profile.md
contentType: how-to
---

# Brand profile

The Brand Profile supplies the context Orchestor uses to prepare topics, prompts, and competitor candidates.

1. **Add your website**
   Enter the managed brand domain. You may omit `https://`.
2. **Review extracted context**
   Correct the description, industry, identity, products and services, and target market.
3. **Set audience allocation**
   Keep at least one audience enabled and make the allocation total 100%.
4. **Continue to topics**
   Review the topic and prompt candidates prepared from the profile.

---

[Documentation index](https://orchestor.io/docs/llms.txt)