---
title: "Orchestor Overview: AEO & AI Search Analytics"
description: Understand how Orchestor tracks brand visibility, competitors, AI
  answers, and cited sources to help you prioritize answer engine optimization
  (AEO) work.
canonical_url: https://orchestor.io/docs/en/overview
markdown_url: https://orchestor.io/docs/en/overview.md
contentType: explanation
---

# Orchestor Overview: AEO & AI Search Analytics

Orchestor is an AI search optimization platform that tracks how AI systems describe your brand and which sources they use.

It connects conversational prompts with brand mentions, competitor comparisons, answer position, sentiment, citations, and fanout queries.

1. **Set up the workspace**
   Review the brand profile, topics, prompts, and competitors.
2. **Interpret results**
   Move from Rankings to AI Answers, citation domains, and citation URLs.
3. **Find gaps**
   Compare the questions and sources where competitors appear but your brand does not.

> **Note**
> 
> AI answers vary. Review trends across a consistent topic and period instead of relying on one response.

[Start the quickstart](https://orchestor.io/docs/en/quickstart.md).

---

[Documentation index](https://orchestor.io/docs/llms.txt)