---
title: AEO & AI Search Analytics Documentation
description: Learn how to use Orchestor for answer engine optimization (AEO).
  Track brand mentions and citations, compare competitors, and connect with CLI,
  MCP, and API guides.
canonical_url: https://orchestor.io/docs/en
markdown_url: https://orchestor.io/docs/en.md
---

# Orchestor Documentation

Learn how to get up and running with Orchestor through tutorials, APIs, and platform resources.

## Set up your coding agent

Paste this prompt into your agent to set up the CLI, Skills, and MCP together.

Help me get set up with Orchestor. Based on my OS and agent, do the following:

1. **Install the CLI and log in.** On macOS / Linux, run `curl -fsSL https://orchestor.io/install | sh`, then `orc auth login`. On Windows, follow the [installation guide](https://orchestor.io/docs/en/cli/installation.md).
2. **Install the Plugin or Skills.** For Claude Code, run `claude plugin marketplace add orchestor-inc/orchestor-plugin` and `claude plugin install orchestor@orchestor`. For other supported agents, use `npx skills@latest add orchestor-inc/skills`.
3. **Connect MCP.** Follow the official setup instructions to connect to `https://mcp.orchestor.io/mcp`. Reuse the connection bundled with the Plugin and guide me through any reload and browser authentication steps.
4. **Choose a workspace and get started.** Run `orc workspaces list`, then select the intended workspace with `orc workspace use WORKSPACE_ID`. Verify the CLI with `orc brands list --json` and MCP with `brands_list`. Suggest relevant next steps based on the available brands.

Reuse existing configuration and avoid duplicate installations. Do not display credentials. Report any incomplete steps. Do not modify data or start new measurements.

- **[Orchestor Plugin](https://orchestor.io/docs/en/agent-resources/orchestor-plugin.md)**
  Give your coding agent AI search analysis skills, specialist agents, and slash commands. Find installation instructions for Claude Code, Codex, and other supported tools.

- **[Agent Skills](https://orchestor.io/docs/en/agent-resources/skills.md)**
  Install the CLI’s bundled Skills in a supported agent for working with brands, answers, and reports.

- **[Orchestor MCP](https://orchestor.io/docs/en/mcp.md)**
  Connect your agent to a workspace to search documentation, retrieve reports, and work with your data.

- **[Agent Integrations](https://orchestor.io/docs/en/agent-setup.md)**
  Follow connection guides for Claude Code, Codex, Cursor, and OpenCode.

- **[CLI Workflows](https://orchestor.io/docs/en/cli/workflows.md)**
  Combine CLI commands to explore brand visibility, AI answers, and citation sources.

- **[Markdown & Agent Discovery](https://orchestor.io/docs/en/agent-resources/markdown-access.md)**
  Find the pages your agent needs through Markdown, llms.txt, and the sitemap.

- **[Build with AI Tools](https://orchestor.io/docs/en/cli/workflows/agent-connect.md)**
  Use Orchestor from your AI agent with the CLI, MCP, and skills.

- **[API Keys](https://orchestor.io/docs/en/cli/workflows/api-key-setup.md)**
  Learn about API key types and permissions, and authenticate requests securely.

- **[Local Development](https://orchestor.io/docs/en/cli/workflows/install-first-read.md)**
  Install the CLI locally, sign in, and retrieve your first data.

## Measurement & Setup

Choose a guide for the workflow you need.

- **[Topics](https://orchestor.io/docs/en/guides/topics-tags.md)**
  Organize tracked questions with topics and tags.

- **[Prompts](https://orchestor.io/docs/en/guides/prompts.md)**
  Add and manage the questions you track.

- **[Brand Profile](https://orchestor.io/docs/en/project/brand-profile.md)**
  Define your brand information and audience.

- **[Brands & Competitors](https://orchestor.io/docs/en/guides/brands-competitors.md)**
  Set up the brands and competitors you track.

## Analyze visibility

Analyze brand mentions, AI answers, and citation sources.

- **[Visibility](https://orchestor.io/docs/en/visibility/visibility.md)**
  Measure how often AI answers mention your brand.

- **[Rankings](https://orchestor.io/docs/en/visibility/performance.md)**
  Compare visibility across brands.

- **[AI Answers](https://orchestor.io/docs/en/visibility/answers.md)**
  Read actual answers and how they present your brand.

- **[Domains](https://orchestor.io/docs/en/sources/domains.md)**
  Explore the distribution of cited domains.

- **[URLs](https://orchestor.io/docs/en/sources/urls.md)**
  Inspect the pages cited in AI answers.

- **Shopping**
  Analyze how products appear in AI shopping results.

- **Local GEO (Maps)**
  Analyze how locations appear in AI answers and map results.

## Improve

Turn findings into action. Plan work, track content production, and build materials for your next improvement.

- **[Initiatives](https://orchestor.io/docs/en/workspace/initiatives.md)**
  Align improvement projects around a shared goal.

- **[Projects](https://orchestor.io/docs/en/workspace/projects.md)**
  Define the outcome, owner, and schedule for each initiative.

- **[Tasks](https://orchestor.io/docs/en/workspace/issues.md)**
  Assign owners, priorities, and due dates to the work.

- **[Production workflow](https://orchestor.io/docs/en/workspace/views.md)**
  Track research, drafting, and review with lists and boards.

- **Documents**
  write and manage article briefs and drafts.

- **Sheets**
  organize article plans, source material, and results in tables.

- **Slides**
  turn findings and proposals into presentation materials.

## Analyze outcomes

Connect access data and review how your initiatives relate to AI referral traffic.

- **[AI Traffic](https://orchestor.io/docs/en/traffic/overview.md)**
  Explore AI bot requests and AI referral traffic.

- **[Data Connections](https://orchestor.io/docs/en/agent-analytics/getting-started.md)**
  Connect logs and start measuring access.

## Report and share

Bring together the metrics you need to report findings and progress, and share them with stakeholders.

- **[Custom Dashboards](https://orchestor.io/docs/en/guides/custom-dashboards.md)**
  Combine and save the metrics you need, then export reports.

## Connect your tools

Choose a service to connect from your integration settings.

- **[Google Analytics](https://orchestor.io/settings/integrations#data-sources)**

- **[Google Search Console](https://orchestor.io/settings/integrations#data-sources)**

- **[Vercel](https://orchestor.io/settings/integrations#site-delivery)**

- **[GitHub](https://orchestor.io/settings/integrations#source-control)**

## Explore more

Explore tools, integrations, and guides to get more from Orchestor.

- **[AI tools](https://orchestor.io/docs/en/cli/workflows/agent-connect.md)**
  Connect AI agents using the CLI, MCP, and skills.

- **[Quickstart](https://orchestor.io/docs/en/quickstart.md)**
  Add your first prompt and see how AI answers present your brand.

- **[Orchestor CLI](https://orchestor.io/docs/en/cli.md)**
  Work with brands, prompts, and answers from your terminal.

- **[Orchestor MCP](https://orchestor.io/docs/en/mcp.md)**
  Connect AI agents to retrieve data from your workspace.

- **[Workflows](https://orchestor.io/docs/en/cli/workflows.md)**
  Combine CLI commands to analyze answers and cited sources.

- **[Troubleshooting](https://orchestor.io/docs/en/troubleshooting.md)**
  Find solutions to authentication and data retrieval issues.

---

[Documentation index](https://orchestor.io/docs/llms.txt)
